MetaphoraTracker
Ad tracking and campaign management for paid traffic — Google Ads, Meta Ads & TikTok Ads, with real profit at a glance.
MetaphoraTracker is a web-based advertising analytics and attribution platform that connects to your own ad accounts on Google Ads, Meta Ads and TikTok Ads, using the official APIs, to track sales server-side and show — in real time — the performance and net profit of each campaign, ad set and ad. Advertisers use MetaphoraTracker to measure the true return (ROAS/profit) of their campaigns and import conversions back into the ad platforms.
What MetaphoraTracker does
Campaign management
See spend, clicks, CTR, CPC, CPM, CPA, ROAS and real profit from your Google Ads, Meta Ads and TikTok Ads campaigns in one place.
UTM & ttclid attribution
Every sale is matched to the campaign/ad that generated it, server-side, without losing attribution to cookie blocking. Uses click identifiers (gclid, fbclid, ttclid) to match the click to the sale.
Google, Meta & TikTok integration
Connects to the official APIs (Google Ads API, Meta Marketing API and TikTok Marketing API) to read the performance of YOUR own ad accounts and import conversions.
Server-side tracking
Real sessions, page views and events captured on the server — more reliable than browser-only tracking.
Click maps & session replay
See where visitors click and replay the journey of buyers to optimize your pages.
Real profit
Ad spend + tracked sales = net profit per campaign, account and traffic source.
Integrations with Google Ads, Meta and TikTok
MetaphoraTracker uses the official APIs to report on and manage your own ad accounts. Access is granted by you through secure sign-in (OAuth) and can be revoked at any time:
- ● Google Ads API — reads campaigns, spend, clicks and conversions; imports offline conversions for optimization.
- ● Meta Marketing API — reads Facebook/Instagram campaign performance and creative metrics.
- ● TikTok Marketing API — reads performance (spend, impressions, clicks) of your TikTok ad accounts at the campaign, ad group and ad level; and sends server-side events via the Events API (CompletePayment, InitiateCheckout, Pageview) with customer identifiers hashed with SHA-256 and matched by ttclid, to improve attribution and campaign optimization.
Use of information received from the Google, Meta and TikTok APIs follows our Privacy Policyand each platform's data use policies, including Limited Use requirements. We do not collect personal profiles or user content from these platforms, and we do not sell or share data with third parties.
About the company
MetaphoraTracker is operated by Metaphora Tres Plumas, a technology company based in Brazil, specialized in campaign management and performance reportingfor paid traffic. We measure the real profitability of ad campaigns by connecting, with the advertiser's explicit authorization, to our clients' own ad accounts through the official Google Ads, Meta and TikTok APIs.
Our use is strictly first-party: we only access accounts that an authorized user explicitly grants through the advertiser authorization flow (OAuth). We store only aggregated advertising metrics and the order/conversion records needed to compute profit. Access tokens are stored securely and dashboard access is restricted to the authorized account holder.